Product Life Cycle of Fads & Trends Essay

Products with short PLCs The products that follow a short PLC are called â€Å"Fads†. Fads are fashions that come quickly into public view, are adopted with great zeal, peak early & decline fast. Fads do not survive because they do not normally satisfy a strong need. The marketing winners are those who recognize fads early and leverage them into products with staying power. In this paper, a concise description of short life cycle products is provided. The industries analyzed range from entertainment to health foods. The challenges faced by marketers in each industry to build brand equity are analyzed in depth. A study of common challenges across categories gives a generic idea of the challenges faced by products with short PLC. The solutions to these challenges are proposed. Fashion â€Å"the currently accepted or popular style†- generally what the majority of people follow in clothing, fast food, etc. Fashion cycles may last for some time as they spread beyond the innovators. Fad cycles are short and do not re-occur – â€Å"fashionable only to certain groups† Styles are Fashions / Fads that come back over time and can last a short few months, or a couple of years – very common in the clothing industry and house decor. The World of innovations has witnessed many Fads. A brief leap into time reflects the trends of Fads: 1960’s – Bellbottoms, Platform Shoes 1970’s – Disco Music 1980’s – Friendship Bracelets, Break Dancing 1990’s – Napster, Flared Jeans 2000’s – Health & Energy Drinks, American / Indian Idol Business Sector-wise Distribution of Products with Short PLC Health Foods Diet foods have a short PLC because they generally come into existence because of the popularity of an individual who propagates health / diet foods. Challenges to Marketers: †¢ Diet foods may not appeal to the sense of taste of each & every individual. †¢ Lack of immediate results leads to loss in confidence in the product. Events Gala events & theme parties hosted by celebrities, and media shows are products with short PLC from the perspective of the event organizers. Challenges to Marketers: †¢ Events are expensive, so they lack consistency. Events are at times just an outcome of snob factor. Remix Albums Albums by DJs and remixes of old songs are not examples of great music or lyrics. They just follow the present trend that is popular among the youth who desire variety and change. Challenges to Marketers

Nursing Shortage And Nursing Turnover

Nursing shortage is a phenomenon that is affecting nurses and the provision of adequate patient care in today’s health care industry. Nursing shortage is said to occur when the demand for employment of nurses is far greater than the number of nurses willing to be employed at that time (Huber, 2010). According to the American Association of Colleges of Nursing (A. A. C. N. ), â€Å"the nursing shortage is expected to increase as baby boomers age, and the need for health care increases† (A. A. C. N. , 2013, Para 1). In the United States, Registered Nurses (R. N.) make up the largest recorded working population of the health care profession, and the Bureau of Labor Statistics estimates that 2. 7 percent of the workforce comprises of nurses compared to 3. 6 percent in the last 6 years (A. A. C. N. , 2013). This decrease is attributed to the current shortage and high turnover of nurses. This current trend in the nursing profession has a great effect on the provision of healt h care because it has reduced the quality of care of patients, increased accidents amongst patients, absenteeism rates and staffing among others.The purpose of this paper is to discuss the causes of nurse turnover and shortage, find out ways nurse leaders and managers may resolve this problem, and also to discuss the writer’s own personal and professional philosophy of nursing regarding this issue. Nursing shortage is also evident by the reduction in the availability of new nurses, inadequate staffing to meet the high demanding in patients’ needs, to mention but a few. Healthcare organizations need regular, dependable, highly efficient and fully involved staff to provide excellent patient care at all levels.Therefore nursing leaders and managers are highly depended upon in changing this current trend of shortage and turnover of nurses affecting the healthcare profession (Hunt, 2009). Nurses’ turnover on the other hand is described as the loss of a nursing employ ee as a result of transfer, termination, or resignation (Huber, 2010. Pg. 598). It is also estimated that healthcare organizations lose about $300,000 every year as result of turnover of nurses (Hunt, 2009).The major causes of nursing turnover include increased work load on the unit, poor leadership style, lack of role clarity, non-recognition for good performances, contributions and capabilities, poor communication on the side of leaders and managers concerning critical issues that affects working in the units, lack of career opportunity and advancement, lack of team work, tight work schedule and inflexibility that does not match job needs, job that is too physically demanding, to mention but a few (Hunts, 2009).Nurse turnovers have been noted to increase when there are nursing shortages, and they have both economic and non-economic impacts. However there are solutions that when applied may reduce such impacts such as increasing educational and community outreach programs to increa se awareness of nursing as a possible profession, providing educational re-imbursement to help existing employees obtain nursing degrees, increasing compensation and benefits, supporting flexible scheduling, and job sharing (Hunts, 2009). The behaviors of the nurse managers / leaders play a major role in the retention of nurses in a healthcare organization.They are responsible for hiring applicants and maintaining staff retention. These behaviors include encouraging staff to lifelong learning; inspiring staff education efforts like the tuition reimbursement, make sure staff has access to education and training opportunities, enabling high quality of staff recruitment and selection, and mentoring professional development amongst employees (Huber, 2010). The role of the nurse leader is to influence people to achieve goals. In case of nurse shortage and nurse turnover, the activity of the leader becomes more important.The leader creates and communicates a sense of purpose, discovers ne w ways to hire and retain nurses. The nurse manager on the other hand integrates and coordinates resources by developing staff friendly schedules, ensure that there are adequate staff on the floors at all times, make decisions that benefit the team, and delegate tasks (Hunts, 2009). The leader motivates the nursing staff, builds trust and sustains commitment; helps develop leaders while the manager makes sure that the workload is not too heavy as this increases the stress level of staff, and result in staff turnover (Huber, 2010).Furthermore the nurse managers need to be physically present in the unit at all times to provide support and assistance in times of need, and effort should also be made in hiring adequate and appropriate mix of RNs and assistive personnel (Huber, 2010). Leadership at all levels must come together to combat these problems, while offering long lasting solutions to attract people into nursing. The profession must be communicated as a positive, satisfying, and inspiring career. â€Å"Nursing must provide for a balanced work life, offer leadership opportunities in which nurses may hone their management skills, and createan environment in which young nurses may plan to move toward higher pay and better hours† (Huber, 2010, p587). The writer’s own personal and professional philosophy in approaching nurses’ shortage and turnover is provision of enough working staff on the units, and this can only be achieved by hiring nurses to fill up the vacant position. Careful attention should also be paid to workload, because this is one of the main reasons for nurse turnover. Nursing leaders and managers should be more empathic towards the plight of their staff; this shows the staff that someone cares.The work environment should be transformed by providing capable, top-level nursing leadership and understanding nursing supervision all through the organization; involving nurses in decisions that are related to patient care ; re-desig ning nurses work spaces to be more ergonomic and less physically demanding. â€Å"A culture of safety should be created; limiting nurses work hours; promote safe staffing levels; offering flexible work schedules and employment opportunities such as job sharing; and improving nurses wages† (Jones & Gates, 2007).When the leadership, management and staff works together, a lot of goals can be achieved. In conclusion, nurses play a major role in improving the financial capability in a healthcare organization. Therefore health care organizations should work together with nurse managers and leaders, in utilizing the solutions to resolve this growing trend of nurses’ turnover and shortage that is plaguing the nation’s health system, and impeding the ability of nurses to provide adequate care of their patients.

Asean Solution for Rohingya Plight Essay Example for Free

Asean Solution for Rohingya Plight Essay WHY is Asean silent on the issue of Rohingya Muslims, who have been suffering for centuries under the Myanmar army junta? Recently, they were told to leave the country to a third world nation willing to receive them. This is cruelty towards their own people and it seems that the world is just watching the injustice done to them, without any assistance, support or solution. In June 2012, over 2000 people were displaced in sectarian violence in Myanmar, in which most victims were Muslims. The government promised a full investigation. Representatives from different religions and minorities condemned the atrocities inflicted on the Rohingya Muslims which is a serious human rights violation that the United Nations should stop immediately. In June 2012, 11 innocent Muslims were killed by the Burmese Army and the Buddhist mobs after bringing them down from a bus. A vehement protest was carried out in the Muslim majority province of Arakan, but the protesters fell victims to the tyranny of the mob and the army. People were reported killed and millions of homes destroyed in fires as Rohingyas and Buddhist-ethnic Arakanese clashed in western Myanmar. Myanmar has a Buddhist majority. The Muslim minority in Myanmar are mostly the Rohingyas and the descendants of Muslim immigrants from India (including what is now Bangladesh) and China, as well as descendants of earlier Arab and Persian settlers. Indian Muslim were brought to Burma by the British to aid them in clerical work and business. After independence, many Muslims remained in the country. Over the years, thousands of Rohingyas have fled to Thailand. According to reports, there are roughly 111,000 refugees housed in 9 camps along the Thai-Myanmar border. In February 2009, there was evidence of refugees being towed to sea and abandoned and other reports of brutality by the Thai military in which Thailand’s then prime minister Abhisit Vejjajiva said that there were â€Å"some instances† in which Rohingyas were pushed out to sea. Will the present generation see the light of day? They are part of mankind, why then are we responding apathetically towards them? Asean must respond immediately to solve their issues. Please be sympathetic and empathetic towards the Rohingyas. Asean Solution for Rohingya Plight. (2018, Oct 30).

Tinton Falls Lodging Reality vs Unites States DMC Research Paper

Tinton Falls Lodging Reality vs Unites States DMC - Research Paper Example This discussion stresses that the area of law that is applied to the case is the law of contract. The parties that yarer involved in the case are the government and supplies organization. The case can be considered a federal case as the body involved is a federal body. The state of the case is in the appellate stage. The laws that are applied in the case are the federal laws the laws makes the court to construct a statutory law. The subject matter in the case is on government procurements and the legal issue is preemption of the laws of contract. The party that prevails according to the opinion of the court is the government who offered the contract. The legal role that the court creates in the situation is the rule of contracts, mainly awarding of contracts.From this paper it is clear that  the United States department on Navy on February 19 2013 issued a contract number N3220513-R-6005. This solicitation involved the coordination and management of lodging and transportation for c ivil service marines. The group at the time was completing the training that they had at a training center in Freehold. The contract was issued by MSC under the North America Industrial Classification system.  The main requirement of the solicitation was to provide enough rooms at lodging facilities in the area around the training center. The contract also needed transportation from the lodging facilities to the training center.

Business Strategy Analysis Essay Example | Topics and Well Written Essays - 750 words

Business Strategy Analysis - Essay Example Grand Canyon University has a wide range of product offerings including bachelors, masters, and doctoral programs totaling over 100 in business, education, liberal arts, nursing and health, recreation and sports, among other areas of fast growing careers. Certifications and other credits are also offered at the university. Evening, fulltime, part-time, and online are some of the flexibilities allowed in the programs offered at GCU. GCU mission statement reads, â€Å"Grand Canyon University prepares learners to become global citizens, critical thinkers, effective communicators, and responsible leaders by providing an academically challenging, values-based curriculum from the context of our Christian heritage† (GCU, 2014). In 2013, GCU had net revenue of $598,335 and a net income of $ 88,711 with the earnings per common share $ 1.98 and $ 1.92 for basic and diluted shares showing a good financial performance for a higher education providing institution. Global operations are in form of the enrolment of students from beyond United States either physically in the Phoenix main campus and other campuses or through the online learning system at the University. A SWOT analysis of GCU shows that the strengths of GCU include offering a faith based product, the university has strong online presence that spans a large demographic, maintenance of regional accreditation, and a high profit margin that cushions the university at hard times as demonstrated by the 2008 recession (Grand Canyon University,  2014). However, GCU has some weaknesses including an inability to provide excellent customer service through all university levels especially on online classrooms. Other weaknesses include poor education at financial literacy by the staff leading to loss of grants by students. The opportunities available to the university include increasing

Health care interview Assignment Example | Topics and Well Written Essays - 1000 words

Health care interview - Assignment Example The department is characterized with highly trained emergency staff comprising of Board-certified physicians, mid-level providers, medical residents and fully certified nurses. Parkland is a level 1 trauma center and is well known for the burn center. The burn unit is one of the largest burn units in the United States of America, making it a special and exceptional in this facility. The burn center houses a Burn Acute Care Unit, Burn Intensive Care Unit, and a Burn Care Outpatient Center. The North Texas and its environs are served by Parkland’s Burn Center. This burn unit is comprehensive and thorough since it is characterized by the most recent research, technologies and products (pharmaceuticals and machinery) for the treatment of burn-related injuries that result from chemicals, flames, electrical and scalds. The burn unit is also capable of treating complicated skin infection and disorders with equal measure. Tamika Cook, the director of Parkland Health and Hospital System Dallas, was the interviewee and currently she leads Patient Financial Services/ Patient Registration at Parklands. The purpose of this position is to provide management and leadership for this department. She is also responsible to make sure that the workers in this department work supportively and cooperatively with medical staff to provide quality services for the patients brought in the department. Due to the fact that the department is very significant, she is also responsible of preparing the departments’ budget. Finally, she monitors the needs of the community and provide important input into the department’s system. The sensitivity of this department requires a person who is certified in medicine, has proven clinical and administrative skills. The person should also demonstrate impeccable abilities of financial, marketing and managerial in aspects of medicine. The department’s clients compri se of internal and external customers from hospital

Innovation and Management of Change Essay Example | Topics and Well Written Essays - 3250 words

Innovation and Management of Change - Essay Example The innovation is a result of knowledge management, value chain management, customer partnership, distribution, finance, manufacturing and competitiveness. The innovation and changes it brings in the organizations can be analysed by a frame work and different models. These are useful in assessing the effectiveness of innovation and change. The structure, systems, style, skills, staff and shared values are the key elements in making any organization successful. This tells that the innovation and change also should be brought in these elements uniformly so that they effect each other's operations positively. This helps the managers to address and manage the difficulties posed by changes that are necessary for long term development of the company. In general the initiation of the innovation by leaders in the managers will lead to break the rules. The declaration of the future by the leader will involve a purpose for the company in the future. This involves the enterprise wide approach t o business process management and can remove the obstacles blocking execution of management intentions. This increases agility and focus on the activities of the business. When organizational structure defines the framework, there is less probability for innovation. The innovation and successful change is possible by it when work defines the organizational structure. The organizational defined such will be flexible, permeable and fluid. 1 2. Organisational Culture Today's business environment needs innovative techniques in the way they work. Identification of work place practices that respond to the challenges of innovation and change is necessary. In case of Fel Pro all the practices are concentrated on employee welfare and less on innovation. The organisational culture has driven the work and work did not drove the organisational culture in the organisation. Though the company is exemplary in taking care of employees, it lacked innovation in production, products, marketing. Innovation and change in positive direction will help the organisation to create better jobs and better business. Though in 1993 the company is in good position, after 10 years, the company is in a fix to hold its customers who are big manufacturers. Though it has minimum attrition rate of the employees, the company is facing the risk of loosing the market for its products. The reluctance of the management to globalise the company can be an example for innovation. The com pany is successful in using all the funds available to develop fixed assets that are not useful to innovate production like employee entertainment and recreation. Even the basic steps that help to create better jobs and better business results are absent. The company followed more conventional methods than the innovative changes. The high performance of the company is due to the discipline and perfection in a particular are of the production and that are has not been innovated in the course of time. The staff should intend to high performance that is innovative and changing according to the market needs and changes. The company has improved the benefits for the employees and employee relations with the management but did not forecast the decrease of the market for gaskets, for which it has mastered the production activities. Though

Social Development Coursework Example | Topics and Well Written Essays - 750 words

Social Development - Coursework Example The social development process continues even after the child crosses into adolescence, through the youthful stage to adulthood. This means that social development is based described as a process of organizing human activities and energies at higher levels in order to achieve results. It also refers to development of emotional maturity and social skills needed to relate to other people and forge relationships. Often developing the understanding the needs for other people and empathy is also included in social development. For children to develop socially, children must interact with adults and their pears alike in a socially acceptable manner. They need to develop social skills in order for them to be able to fit into various social scenarios and form healthy relationships. Parental interactions are the key building blocks for a healthy social development among children. Through providing lots of love and attention to children, parents bond strongly with their children allowing them to grow in secure, comfortable and socially healthy environment. As a child grows and approaches maturity, his or her language skills becomes better, making social emotional development, as well as social interaction with her or his peers an essential part of his life, as he/she gets involved with the adults and other children around him/her. When the child approaches preschool, friendship increasingly become more vital. During this stage of social development, a child often prefers playing with friends of same sex and begin to form â€Å"best friend† relationships with selected peers. Approval and attention of the child’s friends and peers, as well as significant adults become increasingly vital to children of preschool age. At this preschool age, a child becomes more focused on seeking parents and friends’ approval. A child prefer playing with friends or parents or alone. He or she starts showing strong desires for independence and insists on making own prefer ences and choices in food, clothing, activities and so forth. Most of children at this preschool stage of social development, still require assistance and supervision of their parents in order for them to get necessary supplies or settle arguments. Most of the social development skills are often acquired at this preschool stage as children share, learn and take turns. Social Development in Children Milestones Early years of a life of a child present unique opportunities for a child’s healthy development. Researchers have shown that five years of a child’s life are very important. This are the formative years of a child and are characterized by both negative and positive experiences, which help in shaping a child’s social, cognitive, emotional and behavioral development. Emotional and social development milestones are somewhat harder to specify compared to those of physical development. In this area, the various skills involved include self-control, emotional dev elopment, and self-awareness are reflected in a child’s ability to pay attention, empathize, cooperate with others, make smooth transitions from activity A to activity B, and other skills. Studies have shown that social development in the skill of a child are very essential especially in school readiness for children. They also play a significant role in the social integration of a child in school. At 2 years, a child really starts to play interactively with peers. A child experiences real explosion in pretend play, which is the most critical

The Movement of people Migration Essay Example | Topics and Well Written Essays - 1000 words

The Movement of people Migration - Essay Example (Cohen 1997) Though the African contribution to America's exponential explosion of multiculturalism may be little known, the recent expansion of social variety in America is widely acknowledged. The United States and New York City are the principal destinations of recent documented and undocumented African immigrants. As far as new groups of recent immigrants have settled communities, many urban, suburban, and even rural areas have become "unexpectedly" varied and diverse. The appearance of differences has undermined the myth about American "melting pot". It has made, for some Americans, the specter of new immigration a bitter political issue of national scope. It was also obvious that the new immigration has raised much political debate in local contexts. (Global diasporas: An introduction 1997) Attracted by the global lights of the United States of America, many African immigrants came to New York in order not to settle, but to earn as much money as possible. And then they were going to return home. And, of course, they faced a great number of problems. After arrival they soon pointed out that their bad English, limited technological knowledge, and shadowy immigration status made working in the sphere of economy practically impossible. Having faced this brute reality, they entered the informal economy, as a result of which many of them became street vendors. It is a matter of fact that the community of African immigrants in America is profoundly fluid. Many of the men who migrated to America in the early 1990s have returned home. (Salzman 1996) Only few of the African immigrants aspire to American citizenship. They also feel practically no social connection to the communities they live in. As a result they contribute little to community life. The sociocultural, legal, and political tensions of living in the United States have also deepened negative impressions that many Africans hold of American society. Many African immigrants identify America as a violent, insensitive, time-constrained place in which morally exhausted people have no time to visit one another. To buffer themselves from social deprivation and cultural isolation, Africans have formed informal credit groups or more formal mutual assistance groups like the Guinean Association of America African immigrants in American have little social stability and few formal institutions. (Foner 2001) African immigrants also have to confront and resolve medical problems, regulatory dilemmas, and cultural alienation. These problems are inextricably linked. For the great majority of African immigrants, evasion of public hospitals doesn't mean that they distrust Western medicine. They are frightened with the INS. Although the great majority of African immigrants in the United States express intense approval for the economic opportunities they enjoy and exploit in the United States, they consistently complain of loneliness, sociocultural isolation, and alienation from mainstream American social customs. These conditions, which lead to a decreased sense of control over one's life, have had an influence on the subjective well-being of

Polygyny Should not Be Legal Essay Example | Topics and Well Written Essays - 750 words

Polygyny Should not Be Legal - Essay Example The definition of a marriage is the union of a man and a woman but not multiple partners. This therefore implies that inclusion of several partners redefines the meaning of marriage, as people have known it throughout human history. Although certain individuals may have the financial capacity to take care of their multiple partners, this act is simply immoral. For instance, in the case of polygyny, the woman is undermined. This implies that women are given low status in the society because they are owned in a similar way as properties. This is morally wrong and can only be avoided if polygyny is illegal. In the case of polyandry, it would be very difficult for a single woman to play the roles of a wife to several husbands (DÃ ­ez MInguela, 2011). In addition, there would be too many children and chores to take care of for the woman. This is not to mention the possibility of conflict eruption in the family if the husbands do not agree on certain aspects. Polyandry continues to oppress against women. This is because in most instances, especially in the developing world, women are usually forced to get married since their parents view them as a waste of money if allowed to attend school. The issue gets worse when they are forced to get married to elderly men at tender ages (Tertilt, 2003). From this perspective, women are deprived of the right to choose what they wish to do. This adds to oppression against the female population and can be avoided if polyandry is illegal. If it were prohibited, women would have the chance to attend school and participate in developing their countries. Additionally, this practice goes against the teachings of the Holy Scriptures. This is because besides requiring a man to be committed to one wife, the Holy Scriptures also requires both to be faithful to each other.

Equality frequently throughout the texts Essay Example for Free

Equality frequently throughout the texts Essay Equality is understood and implied differently by everyone. Thats why it is easier said than done to pin point what equality truly is, or else can be classed as. Thomas Mores Utopia and Gorge Orwells 1984 explore the issues of equality frequently throughout the texts, although it is the same theme that is portrayed, the way in which they do it is individual to their personal views and interpretations of equality, which is often effect by there culture and the time period of which was written. Thomas More implies the theme of equality throughout the book through the subject matter of labour and education. Farming is everybodys job The women and men both have equal opportunity to study a trade as well as functioning in farming. Furthermore, the Utopians all have the same working hours and hours of free time, building the people into an equal unit, contrasting to a status based capitalist countries. More eludes the sense of equality through the use of pedantic numerical figures, omnisciently manipulating the reader into believing in this all equal society without questioning, almost creating a semblance. More continues to reinforce the theme of equality by touching on the Utopians educational methods. An illustration of this would be the fact that students are taught in mixed ability groups, there is no higher achy foundation or higher tiers. Utopians are all taught equally rather than individualising them through different intellectual ability. From the word go the Utopians are indoctrinated into prioritising agriculture. They are all required to study from a small selection of trades; this removes the ability to make individual choices making the utopians become psychologically equal. This is so the people do not became philosophical and start questioning their society, therefore they are all equally being manipulated. More eludes equality through synthetically listing the trades, subliminally making us believe Utopians have a large choice of trades, when in reality there is a small restricting hand full that makes sure people are equal and can not gain status through their work place. Everyone is brought up to have equal aims working the trade that is essential to the Utopians survival. More successfully creates a constant feel for equality trough the repetition of plural pronouns; they all everyone The connotation of the lexical choices used suggest of equality and collaboration. More never individualises anyone, an example of this would be the fact that during this passage Raphael never uses the names of the people this subliminally reinforces equality. Practicality is clearly an equal priority for the Utopians; essential to the public They only practice trades that are essential to survival their clothing is produced based on practicality in the work place as well as every day functioning although this way of life sounds lifeless and boring nether the less Raphael seems to enjoy it; these clothes are quite pleasant to look at Mores descriptive writing creates an image, a sea of people who are equal physically and mentally, the imagery produced create a feel of indoctrination the connotation of this passage, produced by the suggestive lexical choices suggest of a society were individually has disappeared so much so that even physically they are starting to look equal. Raphael continues to talk about clothing; Everyone wears the same sort of clothing This removes individual style and stereotypes from society, therefore no one has the chance to convey7 power or status through how they dress. This however is a complete juxtaposition to the society More comes from; were people such as Henry the 8th, rely heavily on fashion to convey their wealth and power. However the portrayal of complete and utter equality is clearly ironical contrasted by the fact that Raphael then goes on to state they vary according to sex and material status This presence the theme of equality through the use of inequality. George Orwells 1984 suggests of an emotional equality by describing hate week; savage, barking rhythm The military connotation suggests that the musics purpose is to evoke strong emotion. This implies that Big Brother aims to create unity of the people through emotional hate. The purpose of this would be to create an equal response from society as a whole making sure none question the meaning of hate week. Orwell makes us as the reader also feel the hate by pace shifting the text through the use of a asyndetical sentence structure, causing the reader to read at a faster pace therefore, making us feel emotionally equal to the characters because the read to feels the tension and rush they seem to feel in the book. Propaganda is introduced through the use of branding; victory mansion The mention of victory items is a constant theme right the way through the book. The repetition and reinforcements of possessions such as victory gin creates propaganda were the characters are equally subliminally manipulated. The characters are force to believe in the sense of winning there is no question of losing, they are so confident about the matter in hand. Furthermore this creates equality as they all have the same branding of products therefore know one can be classed as having a higher status or amount of wealth due to the branding they own. This has the same principles of why the utopians wear the same sort of clothing, also in 1984 they have to wear the same overalls, removing any individuality for society making all equal. This is a contrast to Orwells society were certain branded items implied you may have more class. Orwell starts using metaphorical references to describe Winston and Julia; lay side by side on a stripped bed under the opens windows, naked for the sake of coolness. The rat never came back but the bugs had manipulated Their nudity portrays a sense of equal vulnerability in which they both feel free and careless of their surroundings. Furthermore they are both equally disobeying the rules of their society, both continuing to question the regulations, in other word Julia and Winston are unified and are equally taking a stand by no longer fighting their sexual animal instincts. Julia and Winston are portrayed as an equal force, they both have equal power over each other. The bugs produce connotations of being dirty which is what society views on sex, this is metaphorical for Julia and Winston being scandalise and dirty. The rats however represents humans natural animalised sexual instinct. The bugs and rats implied meaning contrast massively.

Banjo Patterson Essay Example for Free

Banjo Patterson Essay Andrew Barton â€Å"Banjo† Paterson was an Australian bush poet, Journalist and Author. He focused most of his poem’s on Australian life, in the particular area of rural and outback areas, mainly places like Binalong and New South Wales where he grew up as a child. He was mostly famous from poems including Waltzing Matilda, The Man from Snowy River and Clancy of the Overflow. Banjo was born on the 17th February 1864 in Narrambla, near Orange, New South Whales. Banjo’s level of education as a child was relatively privileged. At a young age he attended a bush school which was ran by the governess. Then from 1874, he attended Sydney Grammar School, a prestigious school in the heart of Sydney. After finishing school, Paterson became an article clerk at a Sydney law firm, and was admitted as a solicitor in 1886. Paterson practiced as a solicitor until the early years of the twentieth century, by which time he had also developed a promising literary career. His earliest published work dates from 1885, when he submitted a poem criticising the British war in the Sudan (in which Australian troops were involved) to the Bulletin, a new literary journal with an Australian nationalist focus. Over the next decade the increasingly popular and influential Bulletin provided an important forum for the publication of Patersons verse, which appeared under the pseudonym ‘The Banjo’, adopted from the name of one of his favourite horses. By 1895 Banjo had written many poems and such as Clancy of the Overflow, The Geebung Polo Club, The Man from Ironbark, How the Favourite Beat Us and Saltbush Bill were so popular with readers that Angus Robertson, published the collection, â€Å"The Man From Snowy River, and Other Verses†, in October. From which nearly all the context from these poems came from Banjo’s love for the out back in his home town Narrambla. The title-poem had swept the colonies when it was first published in April 1890. The book had a remarkable reception: the first edition sold out in the week of publication and 7000 copies in a few months; its particular achievement was to establish the bushman in the national consciousness as a romantic and archetypal figure. The book was as much praised in England as in Australia: The Times compared Paterson with Rudyard Kipling who himself wrote to congratulate the ublishers. Patersons identity as The Banjo was at last revealed and he became a national celebrity overnight. While on holiday in Queensland late in 1895, Paterson stayed with friends at Dagworth station, near Winton. It was here were he wrote one of his most famous pieces of work in the history of his entire life, â€Å"Waltzing Matilda† This piece is now Australia’s best known folk song. And many say that this was the peak and the start of the decline in banjo’s career in poetry. He did not stop writing after this, in fact after this holiday he got offered an amazing career opportunity when he became a journalist for the Sydney Morning Herald as a War correspondent. The quality of his reporting attracted the notice of the English press and he was appointed as a correspondent also for the international news agency, Reuters, an honor which he especially cherished in his later years. Then Back in Sydney in 1902, Paterson published another collection, Rio Grandes Last Race, and Other Verses, and in November decided to abandon his legal practice. Next year he was appointed editor of the Sydney Evening News. Andrew Barton â€Å"Banjo† Paterson died on the 5th of February 1941. On the night of Patersons death, Vance Palmer broadcasted a tribute: He laid hold both of our affections and imaginations; he made himself a vital part of the country we all know and love, and it would not only have been a poorer country but one far less united in bonds of intimate feeling, if he had never lived and written.

Using The Case Scenario Of Bertram Family Social Work Essay

Using The Case Scenario Of Bertram Family Social Work Essay Part 1: Indicate two sociological theories that can be used to help your understanding of the service users situation In taking the time to observe how sociological and psychological influences may impact on a service user or client group, the social worker can remain mindful of the wider context of a situation and not just take what she sees at face value. This knowledge allows the social worker to remain objective and to make informed decisions in order to maintain professionalism in her work. By applying Sociological and Psychological theory to the Bertrams case study I aim to explore the wider social context, outside influence and psychological implications from the past and present. Through this exploration I will uncover the varying viewpoints and sometimes contradictory nature of these theories. To gain a Sociological perspective on the case study I will be applying Functionalist and Feminist theories. I will be able to scrutinise the Bertrams current situation and apply the theory in order to gain a wider understanding of the social context. In order to maintain a balanced viewpoint, Psychod ynamic theory and Maslows hierarchy will enable me to consider the psychological impact with a focus on human and emotional development. By examining a situation from a Sociological perspective we can take into account how various aspects such as class, social structure, religion, disability can impact people from a wider social context. This is essential in gaining a holistic picture the situation. Functionalism By applying a Macro theory to the case scenario it allows us to look at the large scale features of society and how individual actions affect society as a whole and vice versa. Functionalism will enable me to contemplate the structure of society and how the Bertrams fit within that structure. Functionalist theorists regard society as a system with interlocking parts. It is believed that each part needs to function effectively in order for society, as a system, to work as a whole. It is often rationalised using biological analogy. The social role of individuals is an integral part of the theory. Each person is thought to have their individual role to play within society. From a functionalist perspective it is very clear that Mrs Bertram is not fulfilling her role as a wife. Due to her alzemers she is unable to carry out the duties that would have been expected of her. Durkheim believed that everyone had their place, and a womans place was in the home. In the context of the 40s, 50s wh en Functionalism was at its peak, this viewpoint would not have been uncommon, if a little out-dated by todays standards. None the less, it is not through choice that she has become dysfunctional within society. She has legitimate claim for not being able to carry out her societal role and Functionalism would automatically see her take on the sick role. This would enable her to function again within the system under a different guise. It could also be observed that Mr Bertram is a dysfunctional member of society. With his reckless behaviour, his outrageous spending, and the lack of care for his wifes basic needs he is no longer fulfilling his role of husband. A main proponent of Functionalism was Emile Durkheim (1858-1917). He saw marital vows as obligations. When I perform my duties as a brother, a husband or a citizen and carry out the commitments I have entered into, I fulfil obligations which are defined in law and custom which are external to myself and my actions (Durkheim, 1982). He believed that if a member of society was deemed as dysfunctional, then he was considered to be a deviant member of society. Deviance occurs when people are not functioning correctly, according to the norm. This could be through crime, or anything which affects their ability to carry out their societal role. Deviance needs to be controlled or managed. If it was established that Mr Bertram was in fact deviant then he may need some persuading that by providing the care and attention that his wife needs his wife would not be removed from the situation. Through this resolution, therefore, they would both be able to function appropriately. It could be observed that Mr Bertram had an alcohol dependency. If this was established then Mr Bertram too may take on the sick role. In which case a different method for resolving the issues within the house would need to be adopted. Talcott Parsons (1902-1979) believed that sickness was a social concept rather than a biological concept. So being ill meant acting in different, deviant ways to the norm. Being sick was therefore a form of social role (Haralambos and Holborn, 2004). Parsons believed the rights of a sick person to be exemption from normal social obligations, the right to be looked after and blamed for their social deviance as long as they were genuinely sick. Obligations of a person playing the sick role would be to understand that they have to get well as soon as possible in order to continue their normal function and in order to do this they must receive professional help. Mr Bertrams condition would need to be treated or managed in order to enable him to function ag ain. In that case Mr and Mrs Bertram would be able to stay at home under treatment and the issues about care could be dealt with accordingly. He would no longer be considered deviant member of society. A criticism of the sick role would be that it is very difficult to apply to long term illness like that of Mrs Bertram. It is built on the assumption that the person gain help in order to gain function. This would not be possible for Mrs Bertram. Feminism From a Radical Feminist perspective it could be observed that Mrs Bertram has been oppressed by her husband. Through her devotion and his dominance she has succumb to subordination. Radical Feminists use the patriarchal social system as a concept to explain gender inequality. Patriarchy is the dominance of men over women in society. They view men as responsible for the exploitation of women from which they benefit greatly, through free domestic labour, sexual duties and so on. The case study describes how Mrs Bertram was swept off of her feet and totally devoted to Mr Bertram. In their current situation, Mrs Bertram is at home in squalled conditions and desperately in need of help. Mr Bertram is avoiding the situation by using diversionary tactic, selfishly seeking social activity and pleasure through drink. This further increases her oppression as she is fully dependent on her husband to provide the care and attention which she is desperately in need of. Shulamith Firestone, an early radical feminist writer argues that men control womens roles in re-production and child bearing. Because women are biologically able to give birth to children, they become more dependent materially on men for protection and livelihood (Giddens, 2006). Feminists could argue that for this reason Mrs Bertram has become vulnerable within her setting and just accepts this way of life. Jessie Bernard argued that Men need marriage more than women (pg 208 Gender). Perhaps this reliance on the domestic labour, comfort and sexual duties of a wife, which has been lost my Mr Bertram through his wifes condition is attributing to his behaviour. Mrs Bertram is no longer fulfilling her duties as a wife and this could be disrupting his routine. It would appear that Mr Bertram has never had to control the household, take care of his wife or finances, and may lack the ability or may simply consider it beneath him. It could affect his masculinity to have to carry out such c hores and duties believed to be part of a womans role. This may also be the reason why he is reluctant to accept help with the situation. He may feel he is being barraged and dictated to by his step daughters which may be resulting in a greater defiance. It is not clear from the case study, the nature of their relationship either. He may feel that family and professionals are undermining his authority as head of the household. Mr Bertram may be compensating for his lack of masculinity at home, by using his social appearance, bravado, drinking and defiance. This time away from the house for him may reaffirm his role as a dominant male within society whilst his dominant role as a man disappears at home. He no longer has command over his wife, no longer gets respect, adoration that he was once used to. Men are considered to have more influence within society; Mr Bertram has no influence over this situation or over his wife. Part 2: Using the scenario describe two psychological theories that can be used to help your understanding of the service users situation Humanistic theory Maslows hierarchy of needs Humanistic psychologist Abraham Maslow (1908 1970) argued that humans throughout life not only want to have their basic survival needs met they strive for more in terms of personal growth. He believed that once basic needs for survival had been met that human development progressed toward higher psychological needs. He argued that people are motivated by the conscious desire for personal growth (Rathus, 2004). Maslow believed what separated us from our so-called lower animals was our capacity for self-actualisation (Rathus,2004). He believed that this self- actualisation was as important as basic needs but could not be met unless other stages of human needs were completed. He organised these stages into the hierarchy of needs, often presented in pyramid format. Each stage must be satisfied in order to progress to the next. At the bottom of the hierarchy are physiological needs. These are the basic human needs we all have in order to survive, like food, water, shelter, oxygen. Once t he first basic need has been satisfied, the following stage is safety needs, the need for security. The following stage in the hierarchy is love and belonging; the need to give and receive love, to overcome loneliness and achieve a sense of belonging in life. The fourth stage is Esteem needs; to feel self-confident, respected and not to feel inferior. Self-actualisation is the final stage in the hierarchy and can only be reached when all foregoing needs are satisfied and the person feels he has achieved everything he wants to in life and is the best that he can be. In the case of the Bertrams it is clear that Mrs Bertram is currently not even meeting the bottom of Maslows hierarchy of needs. It is noted that their flat is in an appalling state, she is unable to feed herself and left on her own for most of the day. You would expect most of her needs to be met within the context of her marriage to Mr Bertram; however, since he has neglected his role as a husband, he has placed her in a position of significant danger. Since not even her basic physiological needs are being met in the current situation then at present there would not be an opportunity to progress through the hierarchy of needs. If Mrs Bertram was placed in residential care then her physiological needs would be met. She would have food, water and care of her basic needs. She could then perhaps progress to the following stage of safety. She would no longer be at risk of hurting herself and she would be in a more secure environment. Although it could be argued that for an advance Alzheimers sufferer, the unfamiliar setting would disorientate her and she might not actually feel secure there. Because of her diagnosis, Mrs Bertram is unlikely to meet the third stage of love and belongingness. Her advanced Alzheimers may mean that she fails to recognise her husband, family members and have a declining ability to communicate. Mrs Bertram would never reach self-actualisation. The best that could be achieved would be basic survival and safety needs, whether this was achieved at home with the compliance of her husband, or in residential care. Although it could be debated that residential care would not be the best opt ion. As the GP states in the case scenario, a move to residential care might well kill Mrs Bertram. It would appear from the case scenario that Mr Bertrams basic needs are being fulfilled. However it is uncertain as to whether his s safety and security needs are being met. He certainly would not get a sense of love and belonging from his wife, in the latter stages of sever dementia. I would observe, however, there is some attempt from Mr Bertram to achieve a sense of self-esteem, since he spends the majority of his time with his compatriots at the golf club. It is clear that in this relationship and the current situation faced by the Bertrams that he too has no way of reaching self-actualisation. Maslow observes that it is mainly social factors that hinder the personal growth of humans. Potentially at least the first two stages of Maslows hierarchy could be reached within the context of their marriage, with the right services in place. Psychodynamic theory Through the Psychodynamic theory of personality we could speculate about Mr Bertrams past and how that has influence on his behaviour in the present. It would be difficult to achieve a comprehensive result in regards to Mrs Bertram because of her Alzheimers. Since her behaviour is wholly attributed to her condition. Studying Sigmund Freuds (1856 1939) theories, with a focus on psychosexual development, would be the most relevant to apply to the case scenario. Psychodynamic theory had been developed and evolved over the years. Freuds idea of Psychodynamic theory depicted humans as largely driven by unconscious motives and desires. He proclaimed that humans come into conflict when their basic instincts come up against social pressure to follow, laws or moral codes. At first this conflict is external, but as we develop it becomes internalised (Rathus, 2004). Freud explains the conflict of personality using psychic structures. The id, which Freud believed is present at birth and located in the unconscious mind, and revolves around our basic biological drives and instincts. It operates on what Freud called the pleasure principle. It demands instant gratification regardless of laws or moral rules. Another feature in the structure of personality is the ego. Formed from the id, developed through learni ng and experience. This is the part where conscious thought takes place (Beckett and Taylor, 2010). The ego operates on the reality principle. This takes into consideration what is practical and possible in gratifying needs (Rathus, 2004). When the ego senses improper impulses arsing it can sometimes deploy a number of defence mechanisms. The third psychic structure is the superego. This is formed throughout early childhood and is developed through standards, values, parenting and moral standards. Psychodynamic theory emphasises the way in which the mind stimulates behavior, and both mind and behavior influence and are influenced by the persons social environment (Payne, 2005) Freud believed there were four stages in psychosexual development. The first stage took place during the first year of a childs life. This is known as the oral stage. Much of the childs development is explored by putting things into the mouth and sucking, biting chewing. Freud believed it was possible to have arrested development through trauma. And be fixated on one of the stages. From the case study we could surmise that Mr Bertram is fixated on the oral stage of psychosexual development through his drinking. We could speculate that he may have had a significant trauma at that stage which has left him with a possible alcohol dependency, thus fixated on the oral stage. It could perhaps be identified that Mr Bertram is using psychological defence mechanisms in order to avoid the situation that he is currently facing. Part 3: Reflect on your own background describe it and indicate 1 sociological and 1 psychological theory that can be applied to you, giving examples The relationship I have with my father has often been fraught, difficult and tense. As a sufferer of a severe mental disorder, my father has often displayed irrational, delusional, paranoid and sometimes violent behaviour. Throughout his life he has had frequent hospitalisation. For me this is something I have grown up with and am used to dealing with on a day to day basis. I am acutely aware of how our relationship differs to that of my friends for example. I have as close a relationship as possible with him, and to that end I usually bear the brunt of his paranoia and aggression when he is unwell. I have witnessed first-hand the stigma attached to mental illness. I find it extremely difficult to trust anyone enough to tell them about the situation, and I strongly feel I shouldnt have to tell everyone that meets him, this only leads to labelling him as mentally ill, thus changing the way in which they treat him; which only compounds his paranoia. Some Sociological theorists believe that mental illness is a social construction in order to rationalise bizarre or irrational behaviour that cannot be in any other way explained. This is known as labelling theory. Scheff (1966) argued that people are labelled as mentally ill because their behaviour does not make sense to others. Scheff points out that labelling of a person as mentally ill is facilitated by stereotyped imagery learned in early childhood and continually reaffirmed, inadvertently, in ordinary social interaction and through the mass media. Thus, when a persons violation of social norms or deviance becomes a public issue, the traditional stereotype of crazy person is readily adopted both by those reacting to the deviant person and, often, by the deviant person as well (Lamb. 2002). Erving Goffman suggests that when someone is labelled as mentally ill then they are treated differently. When an interaction takes place with that person it is with this knowledge of the menta l illness, therefore creating what Goffman called a spurious interaction (Haralambos and Holborn, 2004). From a behaviourist view, Schizophrenia could be viewed as a kind of learned behaviour. From this perspective, people engage in schizophrenic behaviour when it is more likely to be reinforced than normal behaviour (Rathus, 2004). This could be the result of being raised in an unrewarding or punitive situation. It could also be observed that this kind of behaviour is reinforced within the hospital setting, where the schizophrenic behaviour is reinforced through attention from professionals within that setting. Cognitive theory argues that behavior is affected by perception or interpretation of the environment during the process of learning. Apparently inappropriate behavior must therefore arise from misinterpretation. Therapy tries to correct the misunderstanding, so that our behavior reacts appropriately to the environment (Payne, 2006) I believe the experiences I have had with my father give me the ability to understand mental illness without stigmatising. It also helps me empathise with the sufferer and the family. An empathetic approach to someone who was hearing voices for example, would be to understand that to the person affect, they are very real. I fully understand the importance of having the right services in place in order for that person to thrive. My experience allows me to observe the wider context of a situation and realise that it is not only the primary sufferer of the condition that is affected. The wider family needs to be considered as they have a huge role to play in the well-being of the person concerned.

The Benefits of Immigration in the United States :: Pros of Immigration, Immigrants

The Benefits of Immigration in the United States   Ã‚  Ã‚  Ã‚  Ã‚  America is known famously throughout the world with the nickname 'The melting pot.' The reason behind this is that America is extremely diverse and has many different people. Immigrants give America the chance to know the culture of many countries. They bring in their culture, religion, economic benefits, and ideology to America. I believe that the United States should allow legal immigrants from all over the world because they bring many benefits to it. Immigrants are a positive influence on United States of America.   Ã‚  Ã‚  Ã‚  Ã‚  Immigrants have been the start of this great nation. So why argue now that allowing foreign people into America is dangerous? Some people might argue that legal immigration is the cause of overpopulation. This is not true at all because immigrants make merely half of America's population (mruthydotcom). Out of them about 40% of them are illegal immigrants making the U.S border patrol responsible for them (world overpopulation). Another argument that might be brought up is that immigration causes environmental damage. This cannot be proven but we can prove that it is the American citizens themselves that cause this by their expensive lifestyle. Americans consume more per capita than the rest of the world (world overpopulation). Every one in United States has resources like water, electricity, and arable land for granted and we don?t even realize what we can do with out the resources. If you compare them to immigrants who migrated from other countries you see that i mmigrants have more value for these resources. If you consider the environment they came from, they are more likely to preserve the resources available to them. People might continue to argue and bring up the issue of terrorism. There is no solid proof that legal immigration is the cause of terrorism. Terrorism cannot be stopped and can be caused by anyone inside or outside the U.S. People can still fly over wherever they want to terrorize. Finally the problem of communication is brought into the argument of immigration. In a recent study it shows that more than 60% of the immigrants that migrate tend to learn English and speak it during their daily lives and this percentage is raising (VOA news). Language is part of the few benefits that immigrants bring with their culture. United States benefits from cultures of the many immigrants that migrate to the U.S. the variation of different languages brings great benefit to the U.

Comparing Grendel and Oedipus Rex :: Comparison Compare Contrast Essays

Parallels between Grendel and Oedipus Rex      Ã‚  Ã‚  Ã‚   A messenger hurriedly arrives at a palace to tell king Oedipus, that his father, Polybus, the king of another town, has died at an old age of natural causes. The message's receptor and his queen, therefore, assume that Oedipus has escaped his fate as told by the oracle at Delphi that he should murder his father and marry his mother. There is reprieve of worry until it is revealed that the man who died was merely Oedipus' adoptive father and that Oedipus had indeed once killed his father and was married to his mother. Oedipus was not the king of his fate.    "'Pointless accident,' not pattern, governs the world, says Grendel, who, as a consequence, adopts an existentialistic stance," explains Frank Magill in Critical Review of Short Fiction. This point has been expressed in numerous critical papers by various essayists. One may wonder, however, whether this is the only way to interpret an incredibly ambiguous story in which no question is ever clearly answered nor clearly formulated. One may wonder, actually, whether the author meant for his work to be analyzed in this way at all. The author, John Gardner, spins a tale of a monster held viscously to his destiny of an unnatural death. No matter what Grendel does, his death is predetermined. Though he tries to disprove fate to himself by believing in existentialism, the belief that actions create the future, he never validates that point of view. John Gardner's purpose in writing Grendel was to express that the future is completely unavoidable.    Grendel may be paralleled to Sophocles' "Oedipus Rex" which describes the story of Laius and Jocasta, the king and a queen of Thebes, who are told by the oracle at Delphi that the fate of their newborn son is to someday kill his father and marry his mother. They believe that they can change that destiny by killing the child but their plan backfires when, unannounced to them, the child grows up far away and fulfills his destiny by eventually murdering Laius and marrying Jocasta, neither of whom he knows is his parent. "Oedipus Rex" is analogous to Grendel because in both stories the main character has a fate which is exceptionally clear but he simply does not believe it, quite on the contrary, he believes that his actions will create his future, but he is tragically mistaken.

Brown versus Board of Education Essay -- Race Segregation

Imagine that your walk to school lasts longer that sixty minutes even though a school is five minutes away. When you finally get there, you enter a shack with makeshift tables and a dirt floor. You do not get paper or writing utensils and you surely do not get good books. Your teacher, who did not even finish her education, hands you a book that another school determined outdated and tossed away. But on one glorious day, May 17, 1954, a promise of change is made. The Supreme Court gave you the right to attend that school at the end of your block, a previously designated white school (Rodgers 1). The next day you and your parents wear nice clothes and walk down the street to the school to enroll for the following school year. You get there and stand proud of yourself and of your new school as you move towards the Dean’s office. You are confronted with terrifying looks of disgust from your white counterparts as they deny you admission based on the color of your skin. Un fortunately, for many African Americans, this was a reality in the years following the Brown versus Board of Education decision (Stephan 19). Although we have made considerable progress since then, our job is far from finished. When examining statistics on testing scores, the quality of schools with African Americans making the majority, on housing segregation and white flight, it quickly becomes apparent that whites and blacks have different numbers. This is due primarily to the ongoing perspective that black people are inferior to them dating back to the pre-emancipation period. Even at the fiftieth anniversary of the infamous Brown versus Board of Education decision, discrepancies between the races remain prevalent. Oliver L. Brown painstakingly wat... ...earch/reseg04/brown50.pdf>. Orfield, Gary, Daniel Iosen, Johanna Wald, and Christopher B. Swanson. â€Å"Losing our Future: How Minority Youths are being Left Behind by the Graduation Rate Crisis.† The Civil Rights Project. 25 Feb. 2004 . Rogers, Frederick A. The Black High School and Its Community. Massachusetts: Lexington Books, 1975. Stephan, Walter G., and Joe R. Feagin, eds. School Desegregation: Past, Present, and Future. New York: Plenum Press, 1980. Toppo, Greg. â€Å"Integrated Schools Still a Dream 50 Years Later.† USA Today 28 Apr. 2004. United States. Bureau of the Census. Historical Income Tables. Washington: GPO, 2001. Yamasaki, Mitch. â€Å"Using Rock ‘N’ Roll to Teach the History of Post-World War II America.† The History Teacher 29.2 (1996): 179-193.

A Case Study: Employee Behavior

The MBA Toolbox defines influencing as, â€Å"changing another person’s attitudes without using force or authority† (p. 1). When force or authority is used the implication is that the influence is unethical. Influence is achieved ethically by engendering trust. For managers and executives influencing behavior should be thought of as an ongoing, two-way, process. Jeanne Lewis of Staples, Inc. was able to ethically influence her organization by adapting her own style and by listening to and learning from her employees at all levels of the organization.It is impossible to institute effective change within an organization without being well-connected to the organization itself. The Harvard case study about the career of Jeanne Lewis shows that it is possible to change a corporation through interpersonal relationships, dialogue and patience. The Company Despite the ill-fated merger with Office Depot in 1997, Staples Inc. was a company that exhibited a track record of consist ent growth by the time Jeanne Lewis was hired into the marketing department. Strong leadership from the top had characterized Staples rise to prominence.Despite Staples’ track record of success, Jeanne Lewis sensed the need for change within the organization. As she moved through various positions in the company she only became more convinced of this. If Staples was going to meet its’ aggressive goals a more integrative organizational approach was needed. But how could she put her ideas forward? Upon Todd Krasnow’s exit, Lewis would be the new leader. Krasnow was universally respected, and any change from his philosophy could meet with resistance. Promoting ChangeEthical and effective change within an organization is a function of trust. Jeanne Lewis understood this. She also saw influencing change as a process. Gaining influence by dishonest means could have been done in an instant, but Lewis knew this would benefit no one in the long run. Lewis influenced peop le first by being open and honest, and second by putting herself in the shoes of her employees. When the time for change came, they were ready to go along with her because they trusted her commitment to them and the company.Jeanne Lewis did not try to propose significant organizational change as soon as she had the idea. She paved the way for change over a number of years. She learned every detail she could about the operation of the company, and became well liked and respected. One co-worker in Suesse’s case study Jeanne Lewis at Staples, Inc. , describes Lewis this way: Jeanne’s charm could be disarming. She worked really hard and her personality motivated you. She tended to manage tightly at first then loosened the reins. She challenged us a lot and invited us tochallenge each other. (p. 4) Jeanne’s personality and open nature engendered trust among those who worked with her. But it was also clear to everyone that she knew the business, and could succeed in a ny position within it. This feeling was not earned overnight. Lewis had strived to learn the details others might not have. Another co-worker describes her this way: I think she was able to influence people and get respect because she had great insight, and she combined it with a great natural personality. (Suesse, p.5) Conclusions The MBA toolbox defines influence in practical terms this way: †¦to influence you have to prove to other people that accepting your proposal helps them to solve their problems or achieve their objectives. (p. 1) This simple definition masks a complex, and very human, process. Influence can be achieved in ethical or unethical, honest or dishonest, ways. The ramifications of unethical influence can extend far beyond what is expected. The recent corporate scandals show the destruction that can take place.The ethical and financial downfall likely started as the result of one person exerting influence, unethically, over another. The case study of Jeanne L ewis shows the value of trust within an organization. Trust comes from ethical behavior. Gregory Perry in An exploration of Factors Influencing Ethical and Unethical Behavior in Negotiations, highlights this factor: Trust between parties is viewed as an integral- if not central feature of the effective and productive work relationships†¦ Highly ethical behavior can build relationships and reducetransaction costs between parties. (p. 2) Influencing an organization by ethical means takes more time than doing it unethically. It is a process of gaining trust similar to that in any relationship. Jeanne Lewis influenced her organization ethically by gaining the knowledge to know how her changes would affect others, remaining open to suggestion and gaining trust. Comparing the experience of Jeanne Lewis at Staples to other companies rife with unethical behavior, however, shows that the effort is well worth it for everyone involved.Sources DuBrin, Andrew. (2003). Leadership- Research F indings, Practice and Skills (4th Ed. ). New York: Houghton Mifflin. MBA Toolbox. (2006). Chapter 2: Influencing Persuading. Retrieved 9/27/2006 from: http://www. mbatoolbox. org/stories/storyReaders$12 Perry, Gregory M. (2005). An Exploration of Factors Influencing Ethical and Unethical Behavior in Negotiations. Journal of Agricultural and Applied Economics; Apr ’05. Suesse, Jennifer. (2000). Jeanne Lewis at Staples, Inc. (A) (Abridged). Boston: Harvard Business School.

All Day Kindergarten Essay

After critically analyzing the current kindergarten scheduling trends, there is a shift in many schools from half-day kindergarten programs towards full day kindergarten programs. A full day kindergarten or all day kindergarten program is a program in which pupils attend school each weekday for approximately six hours. The growing number of all day kindergarten programs can be attributed to a change in the American society and education in general. To be specific the growing number can be attributed to the increase in single parents and dual employment households and finally a general belief that all day programs better prepare children for school. There has been a looming legislation, which is going to give powers to the local, state and federal governments to control standards of education. Kindergarten education is targeted by this piece of legislation because it promotes all day kindergarten programs at the expense of half-day programs. I fully support this piece of legislation that promotes all day kindergarten programs because of the benefits that are inherent with the program. It’s my prayers that the legislation is approved so that our schools can start churning out very competitive graduates. I believe all day kindergarten programs are the best because of the following: †¢ A research conducted in 1990s reported a consistent positive academic outcome for all children enrolled in all day kindergarten programs. A subsequent research also showed that children who attended all day kindergarten programs scored higher points on standardized tests than their half day counter parts. Hough and Bryde found out that there is more individualized instruction in all day programs when compared to half-day programs. Individualized training makes it possible for the teacher to understand each and every need of the pupil and therefore attend to them accordingly. A research carried out by Cryan and his friends found out that there was a positive relationship between participation in full day kindergarten program and later academic success. After comparing similar half day and full day programs in a nationwide study, Cryan found out that full day kindergarteners exhibited more independent learning, classroom involvement, and productivity in work with peers and reflectivity than half-day kindergarteners. †¢ Other researches pointed out that there is a clear relationship between the kind of kindergarten program and the children’s behavior. Teachers rated children in all day kindergarten higher. (Cryan et al, 1992). Other researchers who have studied social and behavioral outcomes found out those children in all day kindergarten programs were engaged in child-to-child interactions and this had a positive effect in building their learning, communication and social skills. (Elicker & Mathur, 1997). The full day kindergarteners were more likely to approach the teacher; they expressed less anger, shyness, withdrawal and blaming behavior than half-day kindergarteners. †¢ Both teachers and parents whose children were enrolled in all day kindergarten proved that all day programs better prepared children for their first grade. They also indicated preference for all day kindergarten because of the more relaxed atmosphere, more time for creative activities and more opportunity for students to develop their own interests. The teachers also concluded they had more time to know the children and their families thus enabling them to better meet the children’s specific needs. (Elicker & Mathur, 1997) It’s definite that there are more positives in all day kindergarten programs but it’s important to remember that what the children are doing during the day is more important than the length of the day. Experts are warning administrators and parents against full day kindergarten programs that are academically rather than intellectually engaging in tone. Some of the intellectually engaging activities that should be incorporated in all day kindergarten programs include the following: 1. Programs that emphasize language development. 2. Programs that offer balance of small group, big group and individual activities. 3. Programs that asses pupils’ progress through close teacher observation and examination of pupils’ work. 4. Programs that develop children’s social and interpersonal skills including conflict resolution strategies. 5. Programs that involve children in first hand experience and informal interaction with objects, other children and adults. (Rothenberg, 1995) To successfully implement this project, the government should commence creating space and teacher capacity. It should also set aside enough funds to make sure the schools can afford equipment necessary for all day kindergarten programs. References Cryan, J. R. , Sheehan, R. , Wiechel, J. , & Bandy-Hedden, I. G. (1992). Success outcomes of full-day kindergarten: More positive behavior and increased achievement in the years after. Early childhood research quarterly, 7(2), 187-203. EJ 450 525 Elicker, J. , & Mathur, S. (1997). What do they do all day? Comprehensive evaluation of a full-day kindergarten. Early childhood research quarterly, 12(4), 459-480. EJ 563 073. Hough, D. , & Bryde, S. (1996, April). THE EFFECTS OF FULL-DAY KINDERGARTEN ON STUDENT ACHIEVEMENT AND AFFECT. Paper presented at the annual conference of the American Educational Research Association, New York: ED 395 691.

Impaired Ventilation

Nursing Care Plan Problem: Impaired Ventilation Assessment |Nursing Diagnosis |Planning |Intervention |Rationale |Evaluation | |Subjective: |Impaired spontaneous ventilation |Within 8hrs of nursing |Independent: | | | |â€Å"Gi ubo/sipon siya before na |related to accumulation of upper |interventions the pt won’t | | |After 8hrs of nursing | |disgrasya.Pagka disgrasya naka inum |airways secretions secondary to VA|exhibit signs of respiratory |Assess pt’s condition |To know and determine pt’s need |interventions the pt’s | |siya ug mga dugo niya mao nang | |distress or infection | | |temperature has risen to | |gibutangan siya ana (tracheostomy) | | | |To establish baseline data –Temp. |38. 0C but isn’t showing | |para ma suyop to ky mag lisud man | | |Assess and monitor client’s temperature. |above 37. 5? C may suggest acute |signs of respiratory | |siya ginhawa.. As verbalized by the | | | |infectious disease process. |distress | |mo ther. | | | | | | | | | | |To facilitate breathing |Goal Partially Met | |Objective: | | Elevate head of bed and align head in the middle | | | |Increased use of accessory muscles | | | | | | | | | |Raise side rails |For safety measures | | |Irritable | | | | | | | | | |Provide TSB |Water applied to skin causes the pores| | |Restlessness | | | |to open allowing excess heat to | | | | | | |escape. Evaporation creates cooling | | |Creatinine and SGPT(ALT) Result: | | | |process. | | |0. 60mg/dL –below | | | | | | |55. 0 U/L –higher | | | | | | | | | |Independent: | | | |CBC Result higher than normal range: | | | | | | |WBC 14. 9 | | |Administered medications as prescribed by AP | | | | | | |Tramadol 50mg IVTT q8 PRN |Pain reliever | | |Vital Signs: | | |Cefuroxime 750mg IVTT q8 | | | |T 38. 0C | | |Salbutamol 1neb q6 |2nd gen. arenteral cephalosporin | | |P 77 | | | |antibiotic | | |R 23 | | | |Bronchodilator | | | | | | | | | | | | | | | | | | | | | | | | | | |IVF PNLR @ 30gtts/min as ordered by AP | | | | | | | | | | | | | |Collaboration: |To replenish fluid losses during | | | | | | |evaporation of fluid in the body. | | | | |Creatinine and SGPT(ALT), CBC sent out to Medtech| | | | | | |Lab as ordered by AP | | | | | | | |To determine possible infection. | | Drug Study Cefuroxime 750mg IVTT q8 Powder for injection: 750mg, 1. 5g, 7. 5g Premixed containers: 750 mg/50ml, 1. g/50ml Source: Davis Drug Guide for Nurses 10th Edition Therapeutic: Anti-infectives Pharmacologic: Second generation Cephalosporins Pregnancy Catergory B Bind to bacterial cell wall membrane, causing cell death Therapeutic Effects: Bactericidal action Treatment: It is effective for the treatment of penicillinaseproducingNeisseria gonorrhoea(PPNG). Effectively treats bone and joint infections, bronchitis, meningitis, gonorrhea, otitis media, pharyngitis/tonsilliti s, sinusitis, lower respiratory tract infections, skin and soft tissue infections, urinary tract infections, and is used for surgical prophylaxis, reducing or eliminating infection.Hypersensitivity to cephalosporins and related antibiotics; pregnancy (category B), lactation. GI: Diarrhea, nausea, antibiotic- associated colitis. Skin: Rash , pruritus, urticaria. Urogenital: Increased serum creatinine and BUN, decreased creatinine clearance. Hemat: Hemolytic anemia MISC: Anaphylaxis Before: Determine history of hypersensitivity reacti ons to cephalosporins, penicillins, and history of allergies, particularly to drugs, before therapy is initiated. Lab tests: Perform culture and sensitivity tests before initiation of therapy and periodically during therapy if indicated. Therapy may be instituted pending test results. Monitor periodically BUN and creatinine clearance. During:Inspect IM and IV injection sites frequently for signs of phlebitis. Monitor for manifestations of hypersensitivity Tramadol 50mg IVTT q8 PRN Therapeutic: Analgesics (centrally acting) Actions: Physiologic Mechanism †¢ Decrea sed pain. Pharmacologic Mechanism †¢ Binds to mu-opioid receptors. †¢ Inhibits reuptake of serotonin and norepinephrine in the CNS. Indication: †¢ Moderate to moderately severe pain Nursing Care †¢ Assess type, location, and intensity of pain before and 2-3 hr (peak) after administration. †¢ Assess BP & RR before and periodically during administration. Respiratory depression has not occurred with recommended doses. †¢ Assess bowel function routinely.Prevention of constipation should be instituted with increased intake of fluids and bulk and with laxatives to minimize constipating effects. †¢ Assess previous analgesic history. Tramadol is not recommended for patients dependent on opioids or who have previously received opioids for more than 1 wk; may cause opioid withdrawal symptoms. †¢ Prolonged use may lead to physical and psychological dependence and tolerance, although these may be milder than with opioids. This should not prevent patient f rom receiving adequate analgesia. Most patients who receive tramadol for pain d not develop psychological dependence. If tolerance develops, changing to an opioid agonist may be required to relieve pain. Tramadol is considered to provide more analgesia than codeine 60 mg but less than combined aspirin 650mg/codeine 60 mg for acute postoperative pain. †¢ Monitor patient for seizures. May occur within recommended dose range. Risk increased with higher doses and inpatients taking antidepressants (SSRIs, tricyclics, or Mao inhibitors), opioid analgesics, or other durgs that decrese the seizure threshold. †¢ Overdose may cause respiratory depression and seizures. Naloxone (Narcan) may reverse some, but not all, of the symptoms of overdose. Treatment should be symptomatic and supportive. Maintain adequate respiratory exchange. †¢ Encourage patient to cough and breathe deeply every 2 hr to prevent atelactasis and pneumonia.

Retail Strategic Planning Essay

Organized retailing in home and building sector was expected to face stiff challenge from the existing small, independent, and powerful local retailers. Many international retailers like Home Depot, IKEA and Lowe were also eyeing the Indian market which was untapped by organized retailers. They provided all the product categories and services that were required to build a new home or for home improvement or renovation under one roof. Muebles belonging to Casa Moblaje group was a pioneer in this segment. Homepro was the first building mall, which offered a wide range of building materials, home improvements products, and furnishings. They provided information about land availability and selection, and housed offices of architects, designers and financiers. The Home Store and Zeba were in home furnishing segment; Gautier dealt in furniture; and Johnson Tiles was in the sanitary ware sector. Identify Strategic Alternatives Ansoff’s Matrix Muebles had captured a large market of the home building and construction business in Ahmedabad as well as the home improvement business of the surrounding cities and towns. The ideal strategy for Muebles would be to develop the market. The areas surrounding Ahmedabad like Baroda, Surat etc is highly industrialized and lot of construction takes place in these areas. Muebles can target these cities and can increase the size of the market to get larger sales. Retail Mix Variables Product The store stocked products under five major categories Kitchen accessories: Appliances, Crockery, Glassware, Ovens etc Furniture and furnishing: Sofa set, bed, linen etc Bathroom: Tiles, Sanitary ware, Fittings, Taps, and accessories Hardware visible: Door, Window, Safety equipment, Gardening Tools, Washing Machines Electrical equipments: Lights, Luminaries, Chandeliers, Switches, Fans, Generators etc They mainly stored branded products. The store policy was to use the number one brand or the aggressive second. If this was not possible the company entered in to contracts to with smaller players who provided with in store brands. The store stocked approximately 12000 SKUs and had 120 suppliers. As the store move upward in the retail wheel, it took the invisible and les involved products out of the shelf. The visible and high involvement products replaced the invisible. They also increased the share of storing impulse goods in the relevant home decoration and furnishing category. Price The pricing policy of the store varied across the product categories. Pricing was competitive and benchmarked against the traditional hardware and home building material stores in product categories which were usually available in traditional hardware stores . In the destination product categories, the store charged premium price. Store Layout The store was laid out in a grid format. It was functional in nature and was based on a do-it-yourself model. Thirty percent of the shop space was given to 12 partners (vendors) who complete freedom of operation. The store atmosphere was attractive. The format of the store aided the customer to find the right the product. Some products like kitchen fittings were merchandised in simulated conditions to give the customer a feel of the complete range of the store’s offering. Promotion In order to increase the levels of awareness, they were communicating by using a mix of me. dia for brand and tactical advertising. They used the Gujarati and English media to reach out to their target segments. They developed two communication packages, one for the lay consumers with low comprehension of Muebles’s value proposition, and another for the professionals (home builders) who had a relatively higher awareness of the concept. In order to increase the sales of the invisible products, Muebles decided to educate the home builder. The home builder package consisted of developing a critical mass of professionals by rewarding their purchase and then working towards giving them accreditation through a professional course so that they would buy all the materials from Muebles. The apartment package consisted of using direct mails and tie-ups with companies like Electrolux, Pergo, and ICI to give special deals to five different apartment owners. Muebles targeted the HR departments in various companies and offered special deals. The problem in this deal was the acquisition of database of apartment owners. Customer Service Muebles policy was to satisfy the customer. Managers were supposed to visit the shop floor 3 hours a day to understand shopper’s behavior and needs better. Each category had 4 personnel. The total floor level employees were around 20. The floor employees tracked the customer right from the entry to the store and observed them carefully from a distance. The motive was to help the customer in the selection without interfering. The staff was instructed to respect the privacy of the customers. Muebles provided a unique shopping experience to the customer. Consumers were provided a wide range and assured quality, competitive prices, and world class service. They provided value added services to the consumers like * Comprehensive design assistance by a panel of professionals and design consultants * Apartment Packages * Installation service and support * Info mediation through website * Home loan consultancy and loans * Certification programmes for electricians, masons, plumbers and carpenters * Educational programme on do-it-yourself techniques and procedures * Customer loyalty programmes

Just War Theory and Christian Peace Assignment Example | Topics and Well Written Essays - 500 words

Just War Theory and Christian Peace - Assignment Example Under the just cause argument, just cause may be defined in terms of a response to the crime of aggression, the unlawful violation of the principle of nonintervention. If aggression is being viewed as a crime in accordance to the international law, then states have a right to respond to aggression with force, given that there is no world government or world police force to espouse international law. Most importantly, the moral rationalization for intervening in the affairs of such States would be based upon considerable, clear, irrefutable evidence of their support for terrorists, which is very intricate at best to bring into being, for instance, the lack of tangible evidence that there were weapons of mass destruction in Iraq and Iraq’s support for terrorism. Right authority was a different intervention that has also been used to respond to the issue on terrorism. Most significantly, right authority required an official declaration of war, which includes a bill of particulars that clearly articulates the moral justification and aims of the war. The other measure that the Christians undertook was to use reasonable hope of success. This criterion entailed calculation that using force would re-establish peace. This stipulation represents an attempt to protect the citizens, nonmilitary and military alike, from the imprudence and/or immoral ambitions of their leaders. The most important and very precious means were the Last Resort. This last criterion mandated that the use of force shall be the last resort, and that adequate nonviolent attempts to resolve the conflict is made and have failed. If all attempts at nonviolent conflict resolution were being reasonably made and while the conflict or threat persisted, then the criterion of last resort would have been met. Even though, the judgment that last resort can never be known with absolute certainty, a considerable effort must be made to resolve the conflict diplomatically in spite of imminent threat.

Mergers and Acquisitions Essay Example | Topics and Well Written Essays - 2500 words

Mergers and Acquisitions - Essay Example Before this governments believed this was a nascent industry that needed its protection. However, over the last three decades the industry has become highly competitive forcing many carriers to operate on thin margins. In fact, four of the six legacy carriers filed for Chapter 11 bankruptcy over the last ten years. American Airlines and Continental were the only two that did require bankruptcy protection (Harrison, 2010). US Airways is experiencing aggressive growth which is a consequence of its recent negotiations with other firms within the market. Specifically the Delta Slot Transaction whereby US Airways entered into a mutual asset purchase and sale agreement with Delta (Esterl, 2010). Pursuant to the agreement, US Airways would transfer to Delta certain assets related to flight operations at LaGuardia Airport in New York, consisting of 125 pairs of slots currently used to provide US Airways Express service at LaGuardia. Delta is expected to transfer to US Airways certain assets related to flight operations at Washington National Airport, including 42 pairs of slots, and the authority to serve Sao Paulo, Brazil and Tokyo, Japan. The agreement is structured as asset sales and is anticipated to be cash neutral to US Airways. The net benefit to the transaction is the restructuring of U.S Airways to focus its strategy and meet the growing demand. The agreement must be approved by the U.S.  Department of Justice, the DOT, the FAA and The Port Authority of New York and New Jersey. If approved, this transaction will significantly increase US Airways’ capacity in the Washington,  D.C. market and improve profitability(Gibbons, 2007). US Airways is experiencing slow growth coupled with an improving competitive market position. This means that US Airways is going through a phase of concentrated growth. The Frequent Traveler Program is a great method for the company to focus on their local hubs and create loyal consumers in those markets. This will undermine the low transfer cost and incentivize ticket purchasing through their company. This program helps generate a loyal consumer base and helps differentiate between airline services. Focusing on this program is key to brand development for US Airways. The Dividend Miles program credits passengers who fly on US Airways and Star Alliance carriers. Credits can be redeemed for travel on US Airways or other participating partner airlines, whereby US Airways assumes the fee. The incremental cost method is used to account for the portion of frequent traveler program liability related to mileage credits earned by Dividend Miles members. This creates an obligation to provide future travel when credits are redeemed (Gross, 2007). II. Company Strategy The possibility for a merger between US Airways and American Airlines have been stifled twice before, but renewed interest in the merger possibility has been created as a result of economic re-stabilization. But the two companies are currently in me rger talks that would make US Airways the second largest airline. The industry reported a $60 billion dollar loss since 2000 which has spurred interest in consolidation. Even with the dramatic declines in capacity by airlines collectively, in recent years, experts believe that there are too many airlines and a shortage in travelers. A merger could help both increase the earnings per share in a smaller timeframe than either company can accomplish alone. The industry is

Non Profit Interview Essay Example | Topics and Well Written Essays - 1750 words

Non Profit Interview - Essay Example These most important, full-service healthiness care distributors are accountable for making sure that billions of components of prescription are securely distributed to the representatives of retail pharmacies, treatment habitats, treatment centers and contributors in all 50 states. HDMA together with the associates are the essential connection in the healthcare scheme that is accountable for medication security, excellence, reliability and accessibility within the market. In the course of management on public guiding principle and industry best performance, the organization together with its member's center on providing worth, eliminating expenses and increasing inventive resolution to bring care carefully and efficiently. In this particular work, we are going to major in the roles and the contribution of the organization to the society, this will be as regard to the interviews that were carried out in the organization. It will mainly focus on the views of the interviewees and will be based on their organization together with their roles in the society. These organizations are placed in the society strategically so as to have a positive impact in the community. Within the interview carried out, one of the interviewee, Tirza Niemann says that the sectors are established so that it can enable the adult to obtain education (Hodgkinson pg 255). This is as they do provide the facilities of the education within their organization. This is seen among the members of the meetings, marketing and education section in the healthcare organization found in the Washington D.C in the metro area. With this, it is clear that other than just distributing the health care products to the retailers, the organization also has a section from which they have organized to at least provide education to the adults. This is the type of the education that is given to the individuals of whom were late for their studies in their respective stages. Thus, the organization facilitates their progression of the education in such a manner that they are either full or p artially sponsored to pursue with their education in their respective stages and fields. This is usually done by the use of the seminars or even webinars. Other than giving the financially disabled people the opportunity to proceed with their education, they also offer some of the training to the ones of whom are not good in the paper works. With this, they do provide the technical trainings such as the mechanics or the tailoring training for the ones who did not qualify for their next stage but rather they need something that will help them to attain their living. According to Linda Coporaletti Hoyt who is a director in the administration and human resource section in the HDMA organization, says that the non profit sector is entitled to expose the members of whom worker in the organization in such away that they can be able to perform in any field that it is represented to them. To attain this, the members in the organization are forced to volunteer some of their time to participate in the committee organized by the organization. Other than that, the organization are set to ensure that the members in the society are well enlightened with the commodity that they are providing to them as this will enable

Coca cola in china market Essay Example | Topics and Well Written Essays - 750 words

Coca cola in china market - Essay Example This proved futile as the local media always gave first preference to the local firms’ products during its advertisement in peak hours. This disadvantaged coke as a whole leading to decrease in sales in the markets. To overcome this, company should have launched its own website (Staff, 2012). This would have helped the company to acquire and control a broader market place. Many customers would have followed the launched online hub to get information about the company’s product. This would have increased the sales as consumers would be at ease to get information on new company products and offers thus creating their commitment to the products. Secondly the company incorporated the initial American culture it had early adopted in the US market in other foreign markets. This led to its failure in many external markets like in Germany. People disliked the idea of coca cola using American culture in advertising and developing its products. The foreign customers were angered by this act of coke using American culture to advertise products in their countries. This they viewed as an infusion of foreign culture that competed with their own culture (Chan, 2012). Many consumers boycotted the coca cola company products and instead shifted to locally produced products. ... This led to few people getting to know of the existence and advantages of the coca cola products. This method adopted by coke proved to be too expensive but very ineffective as it failed to achieve its goal of popularizing coke products in China. Instead coca cola could have invested the money it used to finance the road shows in sponsoring the Olympics. Many Chinese involve themselves in Olympics either as participants or viewers. By getting involved in sponsorship of the Olympic games coca cola would have attracted many Chinese who create their time to watch the Olympics thus creating a large pool of customers across China (Chen, 2012). In china coca cola could have used traditional ways of packaging mostly used to integrate Chinese culture in a product. Coca cola would have succeeded more in China if it adopted a new packaging method with unique features like red stars that mostly appeal to Chinese youths this would have enabled the company to segment a market of the young custome rs (Li, 2012). In its advertisement coca cola used American Santa Claus. In it operation in China it could have used a similar photo but with the Chinese costume. This would have attracted a large pool of customers especially children thus helping the company to segment the market. In it worldwide Olympic campaign that went by the name â€Å"move to the beat† coca cola advertising department decided to use the London national anthem beats in their campaign song. This didn’t go well with the Chinise. Many young Chinese didn’t associate London with music. This costed coca cola a lot as many young potential customers opted to consume other products manufactured by their own local companies. Instead of this error of using Britain national anthem beat in to advertise its